Fractional CFO
Fractional CFO Services
Reed Hoagland, CPA and CMA, works as your part-time CFO. He builds the forecasts, reports and cash plans you need to run the company, working with you in person and virtually.
What A Fractional CFO Does For Your Company
A bookkeeper records transactions. A tax CPA files returns. A CFO uses those numbers to plan cash, set targets, price work and decide where to invest.
Reed was Group Controller over a $700M portfolio of 5 divisions and 11 facilities at Leggett & Platt, and has since served as CFO for two companies. As your fractional CFO he does the same job part time, so you pay for the hours you need instead of a full-time executive salary.
Signs you need a CFO
Cash is tight even though sales are up
You do not have a budget or a forecast
Month-end close takes weeks
Your bank is asking for better financials
You cannot tell which jobs or customers make money
Fractional CFO Services Reed Provides
Each engagement covers the items your company needs. Most start with cash flow and monthly reporting.
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Cash flow forecasting
A 13-week cash forecast updated weekly, so you see shortfalls before they happen.
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Budgets and forecasts
An annual budget by month, then a rolling forecast compared to actual results.
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Monthly reporting
A monthly package with the income statement, balance sheet, cash flow and the KPIs for your business.
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Pricing and margins
Profitability by job, product or customer, and pricing changes based on the results.
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Banking and financing
Lender packages, covenant reporting and meetings with your bank.
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Accounting oversight
Review of your bookkeeper’s work, the month-end close and internal controls.
Reed Hoagland, CPA and CMA
A Former CFO Who Works With You In Person And Virtually
Reed spent 30 years at Leggett & Platt, including 9 years as Group Controller and 8 years as a division President. He is a CPA licensed in Missouri and a CMA.
How Working With Reed Works
Four steps from the first call to ongoing work.
01
Intro call
You and Reed talk about your numbers, your goals and what is not working.
02
Business assessment
Reed reviews your financial statements and operations and meets your team, at your location or by video call.
03
Plan and priorities
You get a ranked list of what to fix first and what Reed will do about each item.
04
Ongoing work
Reed works on a set schedule, in person and virtually, and reports results to you, your lender or your board.
Fractional CFO Questions
How much time does a fractional CFO spend with my company?
The schedule depends on the work. Reporting and planning may take a few days a month. A financing, a sale or a turnaround takes more. You and Reed set the schedule after the assessment.
Do I still need a bookkeeper?
Yes. Your bookkeeper keeps recording transactions. Reed reviews the books, closes the month with your team and turns the numbers into reports and plans.
Can a fractional CFO work with our bank?
Yes. Reed prepares lender packages, covenant reports and forecasts, and meets with your banker.
How is a fractional CFO priced?
Price depends on the hours and scope. Reed gives you a scope and price after the assessment, before any work starts.
Do you work in person or virtually?
Both. Reed works on a hybrid schedule. He meets with your team at your location when the work calls for it and works virtually the rest of the time. You and Reed set the mix that fits your company.
Question not listed here? Call Reed directly.
Kansas, Missouri, Oklahoma and Arkansas
Areas We Serve
Arkansas
Northwest Arkansas
Rogers, Bentonville and Fayetteville
Book A Consultation With Reed
Pick a time on the calendar or call 620-404-1688. Reed works with clients in person and virtually in Kansas, Missouri, Oklahoma and Arkansas.
Areas served
Pittsburg, Joplin, Kansas City, Springfield, Wichita, Tulsa, Northwest Arkansas and St. Louis
Phone
Hours (Central time)
Mon to Fri, 7 AM to 7 PM
Saturday, 8 AM to 12:30 PM